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As an example, an article published at the end of 2015 in BMC Public Health shows how packaging and product configurations may impact consumers perceptions of product health effects and attractiveness

Scientists are studying e-cigarettes to understand how using them affects peoples health

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Specifically, this study examined the effect of color variations, imagery, and brand descriptors, as well as the removal of these elements (i.e., plain packaging) on perceptions of brand appeal, taste, health risk, smoothness, and smoker attributes