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Moon Youngme - Different Escaping The Competitive Herd - Paperback Classic Fiction (Children's / Teenage) This item's title is: Magraner:Binding: Paperback Description: What if working like crazy to beat the competition did exactly the opposite making you mediocre and more like the competition? In today's world of overabundant consumer choices and superfluous apps upgrades add ons and features brands have become nearly identical as their efforts to outdo one another have pushed them into a dizzying herd of indistinct options. Youngme Moon identifies the outliers the mavericks the