ugliest color cigarette packages The Politics of Design — The Colour and The Most Boring Type In 2012, the Australian government
In 2012, the Australian government worked with researchers to find the least appealing color for cigarette packaging as part of its plain packaging laws. The result was Pantone 448 C, a muddy What is the dullest colour in the world? Iconic brands reimagined with the worlds ugliest color Effective Packaging Design: Do Dark Market Branding Restrictions Really Have an Impact? How do Brands React? Square44 How a "ugly" color reduced cigarette sales by 32% Saikat Mazumdar posted on the topic LinkedIn
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