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Stout suggested that tobacco companies should embrace the restrictions and make cigarettes look truly dangerous. Basically, everybody already knows that smoking is bad for you, so instead of trying to dodge the ever-expanding rules for repeating this point to consumers via design, Stout said, just transform the whole cigarette pack into a three-dimensional warning label. Separately, Build, in an exercise for Icon , reacted to UK anti-cigarette legislation with a debranded pack in this fiction, the cigarette-maker can offer little more than an anti-smoking warning, and/or a list of scary ingredients

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More than 5 million deaths per year are caused by tobacco use

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