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The FDA's menthol ban and the 'moral dilemma' of marketing to Black customers WHYY Big tobacco targets black communities with menthol cigarettes For decades, Big Tobacco has engaged in targeted marketing of menthol cigarettes to African Americans, who suffer high rates of tobacco related death and disease. Menthol makes cigarette smoke less harsh (but just How the tobacco industry targeted Black Americans with menthol smokes KNKX Public Radio Ads Contributed to Hooking Black Smokers on Menthols. Now CU Experts Are Fighting Back

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