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By the time Philip Morris Internationalof Marlboro and Virginia Slims fameacquired Zyn maker Swedish Match for $16 billion in 2022, Americans had appeared to have soured on the last zeitgeisty tobacco alternative category, the vape, over concerns about marketing to underage users, unanswered questions about long-term effects, and the occasional explosion

Juul faced a marketing ban in 2022 that was later paused

Protective of his inner circle: He brings his day-one friends on tour, features them in content, and created opportunities for them through his company

Cigarette manufacturers also engineered new filters with ventilation holes

A teacher at a private school told Shinmin that his students, aged 16 to 18, would vape whenever they were alone, in corridors and toilets