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Reynolds Tobacco Company's advertising agency also created ads and election guides where the mascot acted as a mediator between feuding political parties, in effect portraying Kool cigarettes as a remedy for heated political debates

Acknowledging the reality that the market for traditional cigarettes is shrinking and taking action should be seen both as a bold and an important step in addressing an existential problem for the company

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BAT has invested heavily in research and development, focusing on creating innovative products that appeal to a wide audience

Because of high levels, you overcome tolerance that would be present if you were using lowered levels