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To further develop the market of women smokers, the lucky strike brand was marketed as a way to promote health and weight control in women with slogans such as Reach for a Lucky Instead of a Sweet in the 1930s

The Tokai Bio Pie Filter revolutionizes the smoking experience with its innovative bio-based filtration technology

One assumption might have been that Marlboro's focus on masculinity limited its appeal to men

For example, if you tend to smoke while talking on the phone, keep a pen and paper with you so you do not get to smoke