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There is an extensive marketing and communications plan behind this, which will include social media, Facebook video posts, website announcements, banners and signage at parks and beaches, she said

Pipes tend to be a lighter smoke, with a more one-dimensional flavor experience

Further, as a theory of liability using consumer protection statutes became employed, successful campaigns against smoking, particularly in the youth, resulted

Youth and young adult populations are particularly susceptible to the negative influences of tobacco advertisement as exposure to tobacco marketing more than doubles their chances of smoking initiation, explain the researchers

Pieper E, Mallock N, Henkler-Stephani F, et al