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Truth Initiative takes on mental health and vaping in its latest campaign Truth Initiative Ad Campaign Design by Diego Campaign Don't trust Juul: They're running ads posing as good guys for the public and policy makers. Our ads tell the truth: Juul created the youth e cigarette epidemic. They enticed kids Truth turns tobacco advertising into a social justice issue PR Week Tobacco free screens: Changing the picture on the tobacco industry's influence in popular entertainment Truth Initiative
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