ugliest color cigarette packages In 2012, market researchers in Australia set out to find the least attractive to use for plain packaging. They determined Pantone 448 C to be the 'ugliest color in the How a "ugly" color reduced
How a "ugly" color reduced cigarette sales by 32% Saikat Mazumdar posted on the topic LinkedIn The Story Behind Pantone 448 C, 'The World's Ugliest Color' World's Ugliest Color Is Being Used To Discourage Smoking Iconic brands reimagined with the worlds ugliest color Effective Packaging Design: Do Dark Market Branding Restrictions Really Have an Impact? How do Brands React? Square44
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