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13 Supporters of an e-cigarette tax suggest that increasing the price would accomplish two goals: discouraging youth from using e-cigarettes and stopping them from smoking cigarettes in the future

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Additional Resources CDCs page on Heated Tobacco Products Public Health Law Centers Heated Cigarette Regulations 50 State Review and factsheet Heated Cigarettes: How States Can Avoid Getting Burned Global Marketing of IQOS: The Philip Morris Campaign to Popularize Heat Not Burn Tobacco, Stanford Research into the Impact of Tobacco Advertising WHOs Heated tobacco products: a brief (2020) and Heated Tobacco Products Information Sheet (2 nd edition) Campaign for Tobacco Free Kids Heated Tobacco Products UCSF Smoking Cessation Leadership Centers recorded webinar: Unboxing iQOS: History, risk perceptions, and clinical implications Understanding Heated Tobacco Products: Current Issues and Recent Findings (April 2025), STOP

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