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Expert Interview About This Article Reader Success Stories "All makes a lot of sense

The filter tip and smooth draw recreate the familiar feel of smoking, while modern vapor technology delivers consistent flavour and satisfaction with every puff

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When assessed for their ability to taste bitter flavours, one in five of the smokers (19.8 per cent) could not recognize the samples, with former smokers coming off even worse: one in four (26.5 per cent) failed to spot that they were tasting something that was bitter

This is because the brain craves nicotine, which causes discomfort when not consumed