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Marlboro's parent company moving away from cigarettes Trending Tobacco industry uses trade pacts to try to snuff out anti smoking laws Marlboro's story is one of the most remarkable brand transformations in marketing history. Originally launched as a cigarette targeted toward women, Marlboro struggled to gain traction and held only a tiny share Marlboro maker buys e cig company NJOY, exits investment in Juul Cigarettes will disappear in 10 yearsPhilip Morris International Jacek Olczak YouTube
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