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Kluger R

This evidence suggests that people may think more about smoking health risks in terms of relative risk than in terms of absolute risk or risk difference, the authors write

When crops are susceptible to the same macro-effects, such as rainfall, the expectation is that the correlations should be positive, whereas if grown as an alternative to tobacco (for example, as a source of cash income), the expectation would be the opposite: a negative correlation

However, in some cases, the price of a key input over which the firm has no control may rise