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Japan Tobacco CEO Mitsuomi Koizumi told an earnings briefing in February: We have very high expectations for growth of the so-called tobacco vapor category in five years or so from now. The iQOS is a tobacco stick that is heated just enough to produce an aerosol but not combust

When inhaled, the menthol produces a cooling sensation in the throat, reducing the irritation of nicotine and the harsh taste of cigarettes, essentially making the cigarettes easier to smoke

Nicotine is delivered to your brain very quickly sometimes in literal seconds

A well-rolled joint ensures even burning, which not only prevents wastage but also allows for a consistent flavor profile throughout your session

However, like any complex machinery, it requires regular maintenance and replacement of parts to ensure optimal performance