difference in cigarette colours Can the sight of a greenish-brown color really be enough to deter smokers from reaching for their next pack of cigarettes? 2012, Australian health officials and market researchers were looking for Trinkets & Trash
Trinkets & Trash In 2012, Australian health officials and market researchers were looking for the most unappealing color to use on plain cigarette packaging. After extensive studies with smokers, they concluded that Pantone 448 C The World's Ugliest Colour? Colour Studies In 2012, market researchers in Australia set out to find the least attractive color to use for plain cigarette packaging. They determined Pantone 448 C to be the 'ugliest color in the Colour can also be used on cigarette's for their strength, as well as menthol ones being green.
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