cigarette packaging colour research by tobacco companies: the pack as a product characteristic In 2012, market researchers in

In 2012, market researchers in Australia set out to find the least attractive colour to use for plain cigarette packaging. They determined Pantone 448 C to be the 'ugliest colour in the Plain tobacco packaging Wikipedia In 2012, the Australian government worked with researchers to find the least appealing color for cigarette packaging as part of its plain packaging laws. The result was Pantone 448 C, a muddy Pantone 448 C Wikipedia The colour Pantone 448 C (brownish colour) was considered so ugly that Australia made it the cigarette packaging colour to deter smokers : r interestingasfuck

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