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Lord, who is president of Lord, Geller, Federico, had considerable familiarity with the style of cigarette commercials, having been at one time a cigarette-commercial copywriter at the Young & Rubicam agency and at another time a creative supervisor on cigarette accounts at the Benton & Bowles agency

Its fundamental strength is a level of brand power and consumer recognition that competitors have tried for decades to replicate, and consistently failed to match

The unappealing packs were associated especially with established, middle-age and older male smokers, for whom flavors would not be appealing

Cigarettes were described as coffin nails as early as the 1890s, and newspapers throughout the 1800s were full of advertisements for medicines guaranteed to cure the tobacco habit, most of which warned against the dreaded disease known as tobacco heart. Tobacco heart was recognized as a legitimate disease by practicing physicians

Im embarrassed to admit that I was a bit late to the presentation because I spent a good half hour snapping pictures and enjoying the views