shade of dark yellow that was also a cigarette brand Pantone 448 C is often called the “ugliest color in the world.” This dark, muddy green-brown (hex code #4A412A), known as Opaque Couché, wasn't chosen randomly. In 2012, the Australian Luxury cigarette brands: European aristocracy
Luxury cigarette brands: European aristocracy CigsSpot TREASURER Aluminum Black Cigarettes TIL the color used for cigarette packaging in Australia is called "Pantone 448 C", it was chosen after researchers determined that it is the "world's least attractive color." : r todayilearned Acid Yellow Earthiness Gotham Cigars The colour Pantone 448 C (brownish colour) was considered so ugly that Australia made it the cigarette packaging colour to deter smokers : r interestingasfuck
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