The impulse channel represents more than half of the sales of the category but has suffered more than the total market, which decreased by only 4.6%
That's true regardless of what your politics are, who you're going to vote for, or even whether you'll vote at all
Today, when a pack of cigarettes is primarily subject to taxes and warning labels, it is difficult to believe that choosing a brand was once a real statement
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Thus, the fight against tobacco remains largely a fight to coax smokers away from their health hazard of choice and doing that with product packaging remains a favored strategy
