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You need attractive and well-designed packaging to win this market for your cigarettes

The strength is expressed in milligrams per milliliter if its by weight, and its expressed as a percentage if its by volume

When ready just squeeze on the filter to break open bead and you'll add instant taste to your smoking experience

In the long-run, I expect US cigar portfolio to deliver 20 bps margin expansion, and grow by 2%-3% (it grew double digits in last 2 quarters due to pantry loading) driven by strong performance of natural leaf cigars and relative affordability to cigarettes

Saving time and money, by combining your preferred tobacco and rolling your own cigarettes