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Facts about the legend: Marlboro CigsSpot Philip Morris' Marlboro Brand Architecture Tobacco Tactics MARLBORO CIGARETTES TIERLIST How Marlboro Sold an Identity, Not a Cigarette In 1954, Marlboro was a struggling cigarette brand with just 0.25% market share. Most people saw it as a women's cigarette. Then Leo Burnett Marlboro Man's Unlikely Predecessor Was the Marlboro Woman in Ads Business Insider
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