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Consumers ranked the perceived tar level of products in different colour packs and commented on factors such as the harshness and strength of the flavour of different colour packs with otherwise identical products inside them

A pack of cigarettes can cost somewhere between five to twelve dollars per pack and some people smoke an entire pack per day

In fact, vaping is considered to be an effective method of quitting smoking where youre twice as likely to quit smoking entirely using a vape compared to other nicotine replacement products

[ 42 ] Exposure to e-cigarette ads is harmful for adults as well

If companies choose to make a claim that their e-cigarette helps smokers quit, they will have to apply for a medicines licence but this will exempt them from certain regulations on strength and marketing