truth cigarette Initiative Brand and Campaign to Inspire Tobacco-Free Lives New Surgeon General's Report Presents

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Unfortunately, a large share of laboratory studies generating vape aerosols (to test emissions or expose in vivo and in vitro systems) do not follow a puffing standard, which makes it difficult to compare experimental outcomes

Despite evidence from anti-smoking campaigns suggesting that perceived effectiveness correlates with the actual effectiveness of intervention messages to some extent [75], it is unclear to what degree results of this intervention will be translated into message efficacy to support coping with smoking urges and quitting smoking