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The material revealed major tobacco corporations' targeting of Black communities, their efforts to recruit youthful smokers via menthol brands and their racially tinged attitudes toward what they referred to as "poverty markets." Targeted advertising is still driving the popularity of menthol tobacco products among these groups, including claims that menthol additives are healthy, organic and even socially cool, with the latter ads directed toward teens

MHNZ 2017, p

The alliteration of the "S" mimics the sizzle of tobacco or weed burning at the cherry

The goal of nicotine replacement therapy is to gradually reduce the desire to smoke, help reduce withdrawal symptoms from quitting, and undermine the triggers that make it difficult to quit

Start walking," evokes a sense of adventure and challenge, typical of the era's bold marketing strategies