Understand your target Audience Consider your target audience and design your packaging according to their taste
Rhode Island, New Jersey, New York, and Massachusetts also ban flavored tobacco, which a 2021 survey by the Centers for Disease Control and Prevention found was favored by young smokers
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Similar marketing trends were seen in California, where tobacco retailers in neighborhoods with greater proportions of Black residents were significantly more likely to advertise menthol cigarettes compared to stores in neighborhoods with the lowest proportion of Black residents, according to a 2021 study published in Tobacco Control