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"While a limited availability of flavors in reduced harm products such as e-cigarettes may play a role in encouraging smokers to quit, there is no role for products with youth-appealing names such as unicorn vomit, fruit loops or peanut butter and jelly. Much research backs up the argument that sweet and fruity flavors mask the harsh taste of tobacco, and attract younger new tobacco users

Zen makes smoking more pleasurable without removing any of the strength of your favorite smoke

In the United States, the average cost is around six to eight dollars per pack

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Cigarette smoke, on the other hand, has a sharp, acrid scent that comes from burning tobacco and various chemical additives