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Participants perceived packs with these features to be used by and designed for youth, like themselves

Helgolnder Meeresuntersuchungen

tobacco company

As seen on a wall in Dingley Road EC1 : The Thirties and beyond had wonderful advertising techniques - they used the facilities available to them and relied heavily on the visual aspect (catchy images and strap-lines on packaging and street and newspaper advertising) 'jingles' on the radio (television had not yet taken off) and postal communication - but not the interminable 'junk mail' we are all subjected to now physically and electronically

HST: Yeah, yeah, you could say that [laughs]