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A product sold from a retail shelf needs packaging that stands up in a display environment structural stability on a shelf or hook, visual impact from a distance, and brand communication at the point where the purchasing decision is made

Each to their own

It differs in that they sometimes use the Russian or Cyrillic alphabet, instead of the more conventional Roman alphabet which is common elsewhere, but still if you know what youre looking at, the marks are pretty easy to read

(dpa) - Three different cigarette packs bought in Passau, Germany, display the term 'lights', 10 December 2002

Ensure long-term usability