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Marlboro Product Evolution: How Flavours Changed Over Time Top Smoke Facts about the legend: Marlboro CigsSpot Marlboro Cigarettes 1970s Print Advertisement Ad 1972 Man Riding Horse Created in 1954 by advertising executive Leo Burnett for Philip Morris's Marlboro cigarettes. Originally, Marlboro was marketed as a cigarette for women with the slogan Mild as May. The Marlboro Man campaign Marlboro Man goes artisanal? Tobacco Control
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