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Nearby Hollywood proved to be a fertile stomping ground for movie stars, many of whom patronized the Kramer's establishment

But the advantage is diminishing

In a statement to the Atlantic, the company wrote, We do not want non-nicotine users to buy JUUL products and that is why our marketing is aimed at adult smokers age 35 and up. As the Atlantic reports, Juuls ads attempt to follow this directive, even going so far as to list the ages of their spokespeople

The new study used data from the Global Youth Tobacco Survey, a World Health Organization program that periodically asks a nationally representative sample of school kids about their recent tobacco-smoking behaviors

Some of these risks include fertility problems, premature birth, birth defects, and sudden infant death syndrome (SIDS)