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Marlboro's story is one of the most remarkable brand transformations in marketing history. Originally launched as a cigarette targeted toward women, Marlboro struggled to gain traction and held only a tiny share Beauty Brands Are Glamorizing Cigarettes Again Allure You've Coughed Up Long Enough, Baby! The Center for the Study of Tobacco and Society Eve Cigarettes for women "Smoke Pretty" Life Magazine, 1971 The Politics of Puffing St Paul's Girls' School
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