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A similar campaign has appeared to play out for e-cigarettes, with industry heavy hitters like Juul now enemy number one for helping to hook about 2.6 million American teens on nicotine

Furthermore, they will not leave a lingering smoke odour on your clothing or furnishings

Advertisement Article continues below this ad "Since we can't change the minds of people who smoke it, we're hoping to at least raise awareness and stop people who would use (beedies) from using them," Johnson said

And limits on that advertising, as well as taxes, restrictions on retail sales, ads promoting tobacco abstinence and other measures have been shown to work

According to CANSA, tobacco kills almost six million people a year, an average of one person every six seconds with the biggest rise in low- and middle-income countries