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Knee jerk reactions to a perceived safety problem can lead to doing more harm. The concept that cigarettes caused cancer is not new. In 1952 the Lorillard Tobacco Company marketed the original Kent's Asbestos Secret: The "Healthier" Cigarette's Hidden Danger In the 1950s, Kent cigarettes gained popularity for their Micronite filter, which was marketed as offering a "Taste Improvement" and being "Kind on the Lungs." This innovative filter was promoted as a In the early 1950s, as medical research began linking cigarettes to lung cancer, tobacco companies scrambled to reassure the public. Kent Cigarettes, a brand owned by Lorillard, introduced its so called Micronite Filter Exhibit: When cigarette filters were made of asbestos The Cancer History Project

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