ugliest color cigarette packages Pantone 448 C Australia hired researchers to find
Australia hired researchers to find the ugliest color in the world. Seven studies, 1,000 smokers Winner: Pantone 448 C, associated with "dirt, tar and death" Now it's the legally required color of Iconic brands reimagined with the worlds ugliest color Pantone 448 C, the world's 'ugliest colour'. It is sometimes used for cigarette packaging, after market researchers determined that it was the least attractive colour. Will new blank cigarette packaging reduce the number of smokers? 2017 10 04 Packaging Strategies It's not all about looking beautiful can ugly colours affect sales?
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