Research has shown that smokers who notice health warnings on cigarette packages are significantly more likely to acknowledge the dangers of smoking, such as lung cancer and heart disease
Hence, buy carrots, not Doritos," says Tishler
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By 1964 the agency had commissioned and released a comprehensive report highlighting a 70 percent increase in the mortality rate of smokers over non-smokers. As public concern mounted, the tobacco companies scrambled for solutions, one of which was cigarette filters
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