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It was after WW1, in 1929 specifically. The campaign was orchestrated by Edward Bernays, the father of modern PR hired by American Tobacco Company to sell Lucky Strike cigarettes to women. He How a Staged Stunt Turned Cigarettes into Freedom Torches of Freedom: Photographs of Women Smoking Publicly During the Easter Sunday Parade in 1929 Torches of Freedom Wikipedia He Said Cigarettes To Women Are "Torches Of Freedom"
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