asbestos filter cigarette ad Knee jerk reactions to a perceived safety problem can lead to doing more harm. The concept that cigarettes caused cancer is not new. In 1952 the Lorillard Tobacco Company marketed the original In 1952, Kent released “Micronite”

In 1952, Kent released Micronite cigarettes with filters made of blue asbestos. Marketed as kind on the lungs and a taste improvement, the so called safety feature backfired, causing twice as much cancer When cigarette filters were made of asbestos The Cancer Letter Asbestos Filter Cigarettes & Kent Micronite Compensation Kent cigarettes, introduced in 1952 by the P. Lorillard Company, utilized a Micronite filter made primarily of crocidolite (blue asbestos), one of the most dangerous forms of the mineral. This marketing as Exhibit: When cigarette filters were made of asbestos The Cancer History Project

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