cigarettes marketed to women 8 x 10 Photo Print Nico Time Expectant Mothers Crave Vintage Old Advertising Campaign Ad In 1955, Marlboro was dying
In 1955, Marlboro was dying with just 1% market share, 0 growth and known as a women's cigarette. 24 months later? Sales were up 3000%. All because Leo Burnett (the ad legend Targeting Women and Girls Tobacco Tactics You've Coughed Up Long Enough, Baby! The Center for the Study of Tobacco and Society Marlboro cigarettes were originally marketed to women (1940s) : r vintageads Mass Marketing Begins img0520
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