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According to a survey, more than 50% of teenage smokers use "Elf Bar"

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Congress agreed with Kesslers original findings, and in 2009 passed a law also forbidding the tobacco companies from calling cigarettes light or low-tar. But Philip Morris says research done since Kesslers 2006 order justifies the companys claims that such cigarettes are safer than regular ones

[W]e are giving young people more time to develop a maturity and better understanding of how dangerous smoking can be and that it is better to not start smoking in the first place, he said in a statement

Their specific marketing towards women also helps them stand out among more generalized brands