It said Kents Micronite filter offered the greatest health protection in cigarette history, and was designed for The one out of every three smokers who is unusually sensitive to tobacco tars and nicotine. In its advertising, Lorillard said its quest for the new filter ended in an atomic energy plant, where the makers of Kent found a material being used to filler air of microscopic impurities Another ad described Micronite as a pure, dust-free, completely harmless material. In reality, the dust-free, completely harmless material contained crocidolite, also called African blue asbestos for its origin and bluish color and regarded by many experts as the most hazardous of the six asbestos minerals
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The company's advertising campaign generally featured a theme that stressed the quality of the tobacco, claiming that the higher quality tobacco resulted in a cigarette with better flavor
This man is so charismatic, that I bet some people lose contentiousness when seeing him
The uptick could very well have been caused by relapsing ex-smokers, she said, since stress is a major cause of turning back to cast-off behaviors, the American Lung Associations assistant vice president of advocacy, Erika Sward, told The Washington Post
