camel cigarettes mascot Vintage Paper Advertisement: Cigarettes, Smooth Character, 1990 Joe Camel, The Mascot for

Joe Camel, The Mascot for Camel Cigarettes (1974 1997) Created by French artist Nicholas Price in 1974, Joe Camel was the face of the tobacco company. It wasn't until 1988 when the advertising Joe Camel was the cartoon mascot used by R.J. Reynolds to promote Camel cigarettes, introduced in 1987. The character was designed as a cool, sunglasses wearing camel who appeared in ads, posters Joe Camel was a cartoon mascot used in Camel cigarette ads from the late 1980s to 1997. He was shown in scenes acting 'smooth', to make smoking look cool. After major backlash Joe Camel was more than just a mascothe was Big Tobacco's way of targeting kids. Studies showed he was as recognizable to children as Mickey Mouse, proving these ads weren't just for Camel Cigarettes, Retro, Poster Crewneck

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