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Exit Crystal City

This is the story of the life and death of Death Cigarettes, a brand quite unlike any other

Less Loyalty, More Flexibility Smokers today: Switch brands more often Compare options Are less emotionally attached More Awareness of Spending People now: Track expenses Notice price increases Adjust behavior accordingly Increased Experimentation Smokers are trying: Different brands Different formats Different habits This didnt happen as much 10 years ago

Pall Mall matches its competitors in availability, with a strong presence in gas stations, convenience stores, and tobacco shops nationwide

Contrib Tob Res 20:2341 Bell ML, Ebisu K, Peng RD, Walker J, Samet JM, Zeger SL, Dominici F (2008) Seasonal and regional short-term effects of fine particles on hospital admissions in 202 US counties, 19992005