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Marlboro's Market Power: How to Invest in the World's Most Iconic Cigarette Brand? Kanak Capital Markets Marlboro Man goes artisanal? Tobacco Control Marlboro's story is one of the most remarkable brand transformations in marketing history. Originally launched as a cigarette targeted toward women, Marlboro struggled to gain traction and held only a tiny share Marlboro maker Philip Morris working on options to exit Russia market Reuters Altria to spin off Philip Morris International

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