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Joe Camel The Center for the Study of Tobacco and Society Joe Camel was the cartoon mascot used by R.J. Reynolds to promote Camel cigarettes, introduced in 1987. The character was designed as a cool, sunglasses wearing camel who appeared in ads, posters Joe Camel was the advertising mascot for Camel cigarettes from 1987 1997 the Journal of the American Medical Association published a study in 1994 showing that by age six nearly as many Joe Camel The Daily Omnivore The Rise and Fall of Joe Camel, The Cartoon Who Encouraged Kids to Smoke

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