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Tobacco advisory group of the Royal College of Physicians

government imposed its largest-ever tax increase on cigarettes

(One of the labels, for instance, included an image of a man smoking through a hole in his throat, called a tracheostomy.) A third group of participants received both the text and the image, plus additional details about how each cigarette entails health risks

After three days of smoking cessation, nicotine withdrawal symptoms will become harder to tolerate

This directive also required the removal of branding and established a standard shape and dark green colour for packaging, including pictorial health warnings, which prevented the use of packaging for promotion and reduced its appeal