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The simple trick Australia is using to reduce smoking rates Vox In 2012, market researchers in Australia set out to find the least attractive colour to use for plain cigarette packaging. They determined Pantone 448 C to be the 'ugliest colour in the Australian governments urged to set a date to ban cigarette retail sales Health The Guardian Australia is one of the most expensive countries in the world to smoke. A pack of cigarettes can cost over $40. Has that success story backfired? Find out on this week's Why cigarettes look different in Australia now

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