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In 2012, Australian health officials and market researchers were looking for the most unappealing color to use on plain cigarette packaging. After extensive studies with smokers, they concluded that Pantone 448 C New plain cigarette packs unveiled The Australian Examples of plain cigarette packaging in Australia Stock Photo Alamy Federal Government's cigarette plain packaging policy is helping the drop in smokers' numbers SEATCA Plain cigarette packaging likely to snowball globally

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