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Most cigarette companies try to increase their profit by reducing the packaging size and increasing the price at the same time

These findings suggest that prevention message content should prioritize direct personal consequences rather than emphasizing external factors

"Biodegradable" filters could even help improve the image of smoking, by suggesting that some tobacco consumption can be environmentally friendly

Also, most tobacco manufacturers have made their own tubes in such a way that you smoke the same experience as a regular cigarette

The Blu brand, featured in the ad, is now owned by Imperial Brands, which acquired it in 2014, as part of a merger